Your brand is your promise to your customer. It tells them what they can expect from your products and services. Branding sets you and what you sell apart from your competition. Your brands identity comes from who you are, who you want to be, and who people perceive you to be.Your business is more than just a symbol, fancy letterhead or an awesome website. Your company has a personality of its own. Your customers relate to your business. That’s why it is important to find just the right identity for your business. You want one that perfectly matches your company’s mission, goals, and values. At Boost One Web our design specialists will sit down with your team to discuss exactly what that identity is and then we’ll show you just how we can get that message out to potential clients.
Our team of brand development specialists works in close collaboration with your marketing team to understand your brand’s strengths and appeal. We analyze your niche market and create a brand and a voice that’s perfect for your company.
Getting your brand just right is extremely important. You see, effective brands have an emotional impact on your audience. Their underlying psychological meaning will differ from one potential client to another. Our knowledgeable team of brand specialists will work with your promotions team to elicit the ideal reaction from your visitors and clients with a brand that has just the right tone, style and message for your niche market.
An effective brand strategy gives you a major edge in your niche market.
Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both. You can’t be all things to all people. Who you are should be based on what your niche market needs and wants you to be.
The foundation of your brand is your logo. Your website, packaging and promotional materials—print and online—should integrate your logo and communicate your brand.
Your brand strategy is how, what, where, when and to whom you plan on communicating your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally is part of your brand strategy.
Consistent, well-placed branding leads to added value to your company’s products or services. For example: Coca-Cola has built powerful branding strategy. The company can charge more for its product because customers will pay more to get the taste and quality they want. Coke’s customers have an emotional attachment to the brand.
Nike associates its products with star athletes. The company wants its customers to transfer their emotional
attachment from the athlete to the product, and it works!
Let our branding strategists work with your company to produce the kind of branding strategies that companies like Coke and Nike have discovered and use daily. We’ll work with you to define:
- What is your company’s mission?
- What are the benefits and features of your products or services?
- What do your customers and prospects already think of your company?
- What qualities do you want them to associate with your company?
- How can you built name recognition and brand loyalty?
We’ll explore the needs, habits and wants of your current and prospective customers. Then we’ll create a branding strategy that puts you head and shoulders above your competition.
Contact us today to discuss effective branding of your company and its products.